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If we're just "small potatoes," do we really need to follow the rules, since the FTC is likely to enforce them only for large operations?Do the rules apply mainly to "scammy" marketing, like fake personal blogshocking quick weight loss or overnight riches, or to all products/services?If you can't fit a disclaimer into a 140-character "tweet," is that a problem?Under what circumstances do people living outside of the U.S. need to take account of the new FTC regulations?