erik morales vs jose alfaro

I was just thumbing through my dog eared copy of Elmer Wheeler's truly remarkable book, "Tested Sentences That Sell" - one of the all time Bibles of persuasion - when I read this powerful selling lesson ...When a rabbi, a priest, a Doctor, and a hundred fireman and policemen fail to "sell" a man on life, and three sentences convince him not to
commit suicide - that is front page news!It was front page news in newspapers nationally, when a manufacturer, bored with life, climbed to the roof of a New York hotel and prepared to jump 18 STORIES TO HIS DEATH. He was noticed climbing over a wall to a 9 inch ledge, from which he was going to leap to the street below.